Festival releases always enjoy the extra benefit because of the extra circulation of money and holidays. Trade pundits say that on Monday and today, the collections of all the Pongal releases are steady.
While Thaanaa Serndha Koottam’s collection is steady from the first day, the box office report on Monday witnessed a new high. Sketch’s collections were average on the first three days but on yesterday and today, the footfall has been increased.
Prabhu Deva’s slapstick comedy Gulaebaghavali starring Hansika Motwani also enjoyed a good increase in collections on Monday and Tuesday.
But the real test begins only from Wednesday because the working day begins and one should see the number of footfalls on the weekdays.