Hoardings in mass theaters like ‘Rohini’ are possible only for mass heroes like Ajith and Vijay. But now a heroine-centric film have a hoarding in Rohini, it’s for ‘Lady Superstar’ Nayanthara’s Aramm.
Now the producers of ‘Aramm’ have come up with a unique marketing strategy, where the unknown great minds behind unsung inventions are to be chosen for a contest and the selected one’s research program to be fully funded by the ‘Aramm’ producers.
This will pave way for many unknown inventions and the brain behind it to the focus of the society. Here is a film that not only discusses the problems but also provides solutions.