Salman Khan’s ground-breaking promotion on Twitter

Salman Khan’s next Hindi film Tubelight has now become the first Bollywood film to have a special character emoji in his name on the micro-blogging platform Twitter

Whenever someone types a hashtag related to Tubelight like #TubelightKiEid, #Tubelight, #Radio and others, the emoji will appear automatically.

According to Mr. Viral Jani, Head TV and Entertainment Partnerships, Twitter India, “Twitter is the best place for fans to find out what’s happening in the Bollywood world. It’s an integral part of an overall film experience for fans today, as they can connect and engage with their favourite celebrities and vice versa through the platform.”

“This is the first-time Twitter has designed a special emoji for a Bollywood character in collaboration with the film production house to delight fans. We are excited to partner with Salman Khan Films on their unique use of Twitter for Tubelight and we aim to drive more conversations around one of the most talked about topics on Twitter – Bollywood!,” he added.

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