No kind of ‘promos’ can help a bad film succeed: Nayantara

‘Queen Bee’ Nayantara, who has been voted as ‘No.1’ among the list of ‘most desirable women’ in 2016 in a survey conducted by a leading national English daily, has said that no amount of ‘promotional activities’ can ensure the success of a bad film.

Others who had made it to the list include, after Nayantara, the likes of Tamannaah, Samantha, Amy Jackson, Shruti Haasan, Kajal Aggarwal, Keerthy Suresh, Radhika Apte, Anushka Shetty and Trisha (in that order). Nayantara said that she felt very ‘blessed’ to have topped the list of desirable women but added that she owed it to her fans and well-wishers for their non-stop patronage.

“I’m often accused of not taking part in events meant to promote my films; I make it very clear to the producer when I take up an offer that I won’t be promoting the film. I don’t believe in talking repeatedly about the same thing on television shows. Today’s world is a digitized world and there are various techniques to promote films. I had, in fact, promoted films such as Thani Oruvan and Maya.

“I promote small-budget films and films which I can’t avoid. However, I’m also aware that no amount of promotional activities can guarantee the success of a bad film. More than the ways of promoting a film, it would be better if the film-maker took more care in scripting the film. A bad film, promoted for several days on the trot, would still bite the dust at the box-office.

“I know Vivek Sir referred to me when he said actresses not promoting their films should face punishment; he even mooted the proposal of not paying them a part of their fee per film. The truth is that many a time in the past, I had ‘compromised’ in my fee for films and have taken far less than what I was promised. It is disturbing that seniors such as Vivek make a big issue out of this,” concludes Nayantara.

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