Nowadays, a movie’s fate isn’t decided on just the way it runs in a theatre, but on how its teaser and trailer gets famous in social media too. The number of viewers and sharers create an image boost for the film too. In that list Shankar’s I starring Vikram has been getting the most of the attention from social media lately.
In September, the teaser for I was released online and it got 10 lakhs views in the first 10 hours! Within a week, it came to 50 lakhs and now has made a record in social media by having 70 lakh views in just 15 days! This is a huge deal for Kollywood and we root for 1 crore viewers.
On the other hand, Vijay starrer Kaththi also released its teaser 2 weeks ago, but the views are still in its 20th lakh after 2 weeks too. Vijay’s Jilla and Thalaiva teasers got way more attention than Kaththi.