Eros acquires the audio rights of Kaththi

KathiSep08Kaththi is a film which has Vijay and Samantha in the lead roles. The film will be hitting the screens on Deepavali. Since Deepavali is approaching, A R Murugadoss is shooting the film in a brisk pace. Now the crew has gone abroad to shoot a song sequence.

This song was sung by Vijay. The distributors will be very eager to acquire the rights of Vijay films but this is not in the case of Kaththi. The distributors are reluctant to acquire the rights because of the controversies.

At this juncture, no audio company had come forward to acquire the audio rights. Eros has now acquired the audio rights of Kaththi.

It is important to note that Soundarya R Ashwin’s is now director creative & strategy for Eros and head of the company’s digital initiatives including Eros Now in South India. She is the one who acquired the audio rights of Kaththi.

Confirming the news, she posted on twitter, “Excited to associate with Kaththi team – Anirudh, AR Murugadoss and Ilayathalapathy Vijay. Kaththi is Eros Music’s first Tamil album, and will release on September 18.”

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