Ethir Neechal off to a good start at Box Office

03-1367582733-ethir-02Ethir Neechal produced by Dhanush has got a flying start at Tamil Box Office. The movie, which opened up to mixed reviews from audience, has done good business at collection centres on the release day.

Said to be made on a budget of Rs.9 crore, Sivakarthikeyan-starrer Tamil romantic-drama hit the screens May 1. “The film was released in over 300 screens in Tamil Nadu and collected approximately Rs. 4 crore on the first day,” said a statement from the production house.

Directed by R Durai Senthil Kumar, Ethir Neechal has music by Anirudh Ravichander. The makers are now planning to release the film in other states such as Karnataka and Kerala.

The film also features Priya Anand, Nandita, Jayaprakash, Ravi Kumar, Manobala and Dhanush with Nayantara in a special song. Although the film got mixed reviews, it has picked up at the Tamil Box Office, thanks to positive word of mouth.

“Sivakarthikeyan has become an overnight star since his debut film Marina. The audiences love him for his comedy and wholesome entertainment, and that’s precisely why his films are a hit amongst masses,” Trinath, trade analyst, told IANS.

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