‘3’ movie sale through open auction

Director-producer Kasturi Raja(father of Dhanush) is planning to put his upcoming production venture 3 up for sale through auction process. The film stars his son and actor Dhanush in the lead opposite the stunning Shruti Haasan. It also marks the directorial debut of Kasturi Raja’s daughter-in-law Aishwarya who has directed her husband for the first time on-screen.

The film has caught the attention of music lovers and movie-goers not only in Tamil Nadu but in other parts of the country as well thanks to the hugely popular number Why this Kolaveri di… penned and sung by Dhanush himself. The song, which received a record 15 million hits on the YouTube last year, was awarded the ‘golden star’ by YouTube. The popularity of the song also resulted in Dhanush and Shruti getting separate invites to dine with the Hon’ble Prime Minister at New Delhi.

The film has music by debutant music director Anirudh. Thanks to the huge popularity of the above-cited song, the film would now be released simultaneously in its Tamil, Telugu and Hindi (really!) versions. Distributors across the State and elsewhere have reportedly been vying with each other to secure the film’s distribution rights for Rs.50 crores!

Apparently to drum up more funds by way of selling the film for its distribution and theatrical release, Kastrui Raja has decided to put the film for sale at an ‘auction’ where the NSC distribution circle and other distribution zones would be finalized at ‘hefty’ rates! Many years back, Dhanush’s Thiruda Thirudi was also put on auction for the distributors to bid for the same.

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