In his earlier days, STR was in the style of raising the single finger, much on the demand for the superstardom. This happened till he settled with some good projects. However, he changed his style to the romance and heroic deeds only as his later films proved. Now he is pitted for the new role, taking a soft drink to the market. So far he has not made any commercial advertisements.
As more heroes throng the ad promos, like Vijay for a gold merchant and a soft drink. Even Surya poses for some commercials and Vikram does it for a gold loan corporate. This is an added value for the heroes to stake their slot. Now Simbu adds this elite group. He will be the brand ambassador for Seven Up.
Since he was preoccupied with this shoots, he postponed the commencement of his Vettai Mannan. The shoots will commence on 9th December, the day after the release of his Osthi. Incidentally, the brand will have the sharing of the scenes from Allu Arjun.